About Sting

Increase your chances of success

Join the best! Do you want to be challenged and pushed to increase your chances of success? Sting supports carefully selected teams to achieve their business goals faster and smarter.

At Sting, you are coached by some of Sweden’s leading entrepreneurs and former venture capitalists. You can get 300,000 SEK in seed funding from Propel Capital, free office space, access to Sweden’s best recruitment service for startups and Sting’s international network of investors and business contacts.

Sting is the leading accelerator and incubator in the Nordics. Since 2002, we have worked with over 240 companies, 70 percent of which are still active and growing. Every year we evaluate about 400 startups applying for our programs. Below 10 percent are accepted. Among them are Yubico, Videoplaza, Volumental, Sellpy, Sudio, Dreams and Karma.


At Sting, you will get personal coaches who have backgrounds as entrepreneurs. The coaches have all built successful companies, raised venture capital, and sold companies. In addition, several of the coaches are themselves active investors.
Read more about Coaching


We help you create the best conditions possible for raising capital. Several of Sting’s coaches have a background as venture capitalists and private investors, and have supported the vast majority of the 240+ Sting companies in their capital acquisitions.
Read more about Financing


A startup’s success often depends on the strength of the team. But it is a challenge to engage talented people and attract them to a startup when you cannot offer as high salaries as in established companies. Sting’s creative talent management coach specializes in startups, and supports and is involved in over 100 recruitments to Sting companies each year.
Read more about Recruitment

Network and community

When you are accepted to Sting, you will have access to a very large network of business contacts, both Swedish and international, which Sting has built since 2002. Through Sting’s membership in GAN you also get access to a worldwide network of startups and corporates as well as 150+ perks.
Read more about Network and community

Marketing, PR and Communication

With clever and effective marketing, you can early on talk about your business and product to generate demand and leads. Sting has two communication coaches who also for many years have built personal relationships with Sweden’s tech media and relevant journalists.
Read more about Marketing, PR and Communication

› Check which of Sting’s startup programs best suits your team